![]() We’ve witnessed countless examples of brands utilizing social media influencers to spark discussion and action among current and potential customers. ![]() It’s no secret that influencer marketing is an effective way to reach targeted audiences. By 2020, TikTok was home to over 106,000 influencers, nearly 7 times more than just two years before. Once a new platform hits the scene, new content creators emerge. The app became so influential that time spent on TikTok (21.5 hours per month) exceeded the number of hours spent, per user, on Facebook (17.5 hours per month).īut user numbers weren’t the only thing to rise. As more and more people were homebound, TikTok became a perfect way for people to share and connect through entertainment. TikTok began picking up massive steam throughout the COVID-19 pandemic. It’s clear the app has grown beyond its initial user base of teens and young adults – and is now mainstream. That’s massive growth for a platform that hit the scene as recently as 2016. TikTok made headlines last year with the announcement of its 1 billion monthly active user milestone.
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